Privacy Policy

Privacy Policy – ClarityCups

Last Updated: 21/09/25

At ClarityCups, your privacy and trust are extremely important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase from our store. By accessing or using our site, you agree to the practices described in this policy.

1. Information We Collect

When you interact with ClarityCups, we may collect the following types of information:

a. Personal Information

  • Name, billing and shipping addresses, email address, and phone number

  • Payment information (processed securely through our payment gateways)

  • Order history and customer service interactions

b. Technical & Browsing Data

  • IP address, device type, browser, and operating system

  • Pages visited, time spent on our site, and click activity

  • Data collected through cookies, pixels, and analytics tools

c. Optional Information

If you sign up for our newsletter, create an account, or opt in for marketing, we collect your preferences, communication settings, and engagement data.

2. How We Use Your Information

We use your data to:

  • Process and fulfill your orders accurately

  • Communicate about your purchase, shipment, or account

  • Improve our products, website experience, and customer support

  • Send promotional offers and updates (only if you’ve opted in)

  • Detect and prevent fraudulent or unauthorized activity

  • Analyze site performance and visitor trends through analytics

3. Sharing Your Information

We value your privacy and will never sell your personal data. However, we may share limited information with trusted service providers who help us operate our business, including:

  • Shopify – our e-commerce platform

  • Payment Processors – for secure payment handling

  • Shipping & Logistics Partners – to deliver your orders

  • Marketing & Analytics Providers – to improve website performance and ad relevance

Each partner only receives the minimum data necessary to perform their service and is contractually obligated to protect your information.

4. Cookies and Tracking Technologies

ClarityCups uses cookies and tracking pixels to improve your browsing experience and personalize our marketing. These may include:

  • Essential Cookies – required for website operation (e.g., shopping cart, checkout)

  • Analytics Cookies – provided by Google Analytics and similar tools to track traffic and improve performance

  • Advertising Cookies – including Meta (Facebook) Pixel, Google Ads, and TikTok Pixel, used to measure campaign effectiveness and show you relevant ads

  • Preference Cookies – to remember your choices such as region or currency

You can manage or disable cookies via your browser settings. However, some parts of our site may not function properly without them.

5. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill your order and provide ongoing support

  • Comply with legal, tax, or accounting obligations

  • Resolve disputes or enforce agreements

6. Protecting Your Information

Your security is our priority.
All personal information is stored securely, and all transactions are encrypted using Shopify’s PCI-DSS-compliant payment systems.
While no online system is completely risk-free, we take all reasonable steps to prevent unauthorized access, misuse, or disclosure of your information.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access and receive a copy of your personal information

  • Request corrections or updates to your data

  • Ask us to delete your data (“right to be forgotten”)

  • Withdraw consent for marketing communications

You can exercise these rights by contacting us directly at info@claritycups.com.

8. Third-Party Links

Our website may include links to third-party websites or services.
We are not responsible for their privacy practices or content and recommend reviewing their privacy policies before sharing any personal information.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
The revised version will be posted on this page with an updated “Last Updated” date. Continued use of our website indicates your acceptance of any changes.

10. Contact Us

If you have questions or concerns about our Privacy Policy, your data, or how we handle your personal information, please contact us:

ClarityCups
📍 316 West 2nd Street, Casper, WY 82601, United States
📧 info@claritycups.com

📞 (+1) 734-603-0395

Our customer service operates Monday to Friday, 9:00 am – 5:00 pm.